Available — full-time (relocating) & remote retainers

One hire. Four functions.

I plan, produce, build and automate paid ads

Five-plus years across digital marketing, video and web — the last three as the entire digital department of a UAE food-delivery brand. Strategy to shipped, all four functions, one person.

0peak return on ad spend
0in digital marketing & creative
0automation workflows in production
0platforms shipped & used daily
Interactive — try it

What does 7x ROAS actually feel like?

Drag the budget. This is the return my peak campaigns delivered on real ad spend for a real UAE brand.

Revenue at 7x peak ROAS
AED 70,000
peak campaign performance · results vary by market & offer
01 — Case Studies

Real projects.
Real numbers.

Everything below was strategised, produced, built and shipped by one person.

/ 01 Growth & Automation · UAE meal-plan delivery

The entire digital department, single-handed

Full ownership of marketing for a subscription meal-delivery business — paid social strategy, creative production, lead handling and reporting.

  • Meta ads end to end — strategy, creative testing, budgets up to AED 10,000/month, peak campaigns returning 7x on ad spend
  • All video & photo creative produced in-house: shooting, editing, ad-ready output
  • Designed the lead infrastructure: 17 production workflows connecting Meta Lead Ads, Calendly, forms, the website, Sheets, Mailchimp and Contacts — with centralised logging & error alerting
  • Competitive analysis & reporting that informed pricing and positioning decisions
Meta Lead Ads Website & forms n8n automation hub CRM · Sheets · Email Alerts & logs
ROAS up to 7x 17 live workflows Creative 100% in-house
/ 02 Internal ops platform · UAE meal-plan delivery

From one spreadsheet to a full operations platform

What started as a replacement for a fragile Excel macro-calculator grew into the system the operations team runs on every day — built solo, feature by feature, as the business needed it.

  • Nutrition & costing engine for ~1,350 products across 5 types — with auto macro calculation, yield %, cost-per-gram and price roll-ups
  • Grew into production planning, purchase orders, supplier management, label printing and reports
  • Role-based admin with MFA, activity logging, data-health dashboard and Excel import/export
  • Next.js + Supabase/Postgres on Vercel — in daily production use by the operations team
~1,350 products managed 8+ modules Replaced Excel entirely
/ 03 Full platform build · Heat Cafe, Dubai

A restaurant ordering platform, delivered solo

A Dubai restaurant needed a complete digital presence. I designed, built and delivered the whole thing end to end.

  • Customer-facing website and ordering apps, in English and Arabic
  • Admin backend for menu, orders and operations
  • Online payments and third-party delivery integrations
EN / AR bilingual Payments integrated Scoped & shipped solo
/ 04 SaaS product · Recipe costing & inventory

A costing engine restaurants actually use

Small food businesses price their menus blind. I built a web app that gives them live recipe costs, gross profit and food-cost % — with a paying restaurant customer using it in production.

  • Ingredient master with unit conversion, yields and auto cost-per-unit
  • Batches & recipes with live cost, gross profit and food-cost % indicators
  • Purchases with Excel import, monthly stock takes, valuation & consumption reports
  • Multi-user with roles — built on Next.js, Supabase/Postgres, Tailwind
Paying customer in production 8 modules Excel in / out
02 — Capabilities

Four departments.
One salary.

The functions growing businesses usually hire separately — covered by one person who's done each of them for real.

📈

Paid Advertising

Meta ads strategy, creative testing, lead-gen funnels — and reporting a business owner can actually read.

🎬

Video & Content

Shooting, editing and ad-ready creative produced in-house. No agency, no waiting, no markup.

🖥

Web & Mobile Development

Websites and web apps on Next.js, Supabase and Vercel — plus iOS & Android apps, with multiple launched to the stores.

⚙️

Automation

n8n and API integrations that remove manual work — leads, sheets, email, alerts, CRM. Systems that run while you sleep.

03 — About

Self-taught. Ships fast.
Owns problems end to end.

I'm a marketer and builder from Pakistan, based in Dubai for the last 4+ years. Every skill on this page exists because a real business needed it — so I learned it and shipped it.

That's the pattern: see the problem, learn the tool, build the thing, measure the result. It's how one person ends up covering ads, video, web and automation without a single day of formal training.

I work in short focused sprints, I own things end to end, and I'm allergic to "that's not my department."

Currently
🛠 Building F&B SaaS 🌍 Preparing to relocate 📚 Always learning in public

🌍 Hiring internationally? I've done the homework.

I'm relocating for the right full-time role, and I've already mapped the immigration path in each market — so hiring me costs you a form, not a legal department.

🇨🇦 Canada — designated employers under the AIP or RCIP: no LMIA, a simple endorsement on your side, I handle the rest.

🇳🇿 New Zealand — accredited employers via the AEWV: my 5+ years of experience meets the requirement, no degree needed.

🇺🇸 USA — host me as a J-1 trainee through a State-Department sponsor: 12–18 months, low cost, the sponsor org handles compliance.

🇦🇺 Australia & elsewhere — open to employer-sponsored pathways; ask me and I'll come with the process mapped.

Not hiring full-time? I take remote retainers for advertising, web and automation work.

Language test & credential assessment in progress · Happy to explain any pathway in a 10-minute call

04 — Contact

Let's build
something that works.

The fastest way to find out if I'm your person is a short call.